Moisturizes, Firms, Protects

Moisture/35 is the world's most effective facial day cream for dry, mature over-35 skin.

The finest daytime facial skin care program ever formulated to assure all-day protection against the elements.  Developed to be used under makeup, Moisture/35 leaves an unseen protective veil of the skin that allows makeup to go on smoothly and evenly.  Absorbs almost instantly, firming while it moisturizes.  Kind to the most sensitive and delicate skin.

Recommended for daytime use by women over 35.

Moisture/35 is of a lighter consistency than Contour/35 Night  Cream.

All ingredients are not alike. Only the purest, finest grade and most expensive ingredients are ever used in Irma Shorell products.

THE FORMULA FOR SKIN BEAUTY